Chinese apparel in 2010, Spain’s economy has seen out of the case-SANNI, Clothing – Clothing ind
According to Spain, “Europe and China reported that” reports, in 2010 the Chinese economy has shown out Spain and integration of the case. On the one hand the Spanish Government has successively introduced tax inspection, checking licenses, fake check, check workers policy, those who do not follow the rules of the Chinese business license will be a huge hit. On the other hand, Spain’s economy is not out of crisis, people’s spending power does not improve, the lack of the core competitiveness of Chinese businessmen may not wait for the arrival of spring, the Spanish economy. In this form, the chain management concept and practice has surfaced, more Chinese businessmen began to consider the chain integrating resources, expanding market space.
SANNI of Business Sense Recently, the author interviewed Clothing Chain SANNI boss Zhang. According to Mr. Zhang introduced his flagship store was founded in 2007, located at the outskirts of Madrid. After three years of development, SANNI already has three stores face, the other two are located in VALLECAS GRANVIA Avenue near the city center.
Mr. Zhang said, chain business model has the advantage can be unified supply, unified Management, The choice of supply and deployment of more flexible, more efficient inventory handling. Chinese chain Clothing Shop fast expansion, and some Chinese employers and within two years expanded to a dozen stores. However, the large-scale expansion into a greater need, once liquidity, staffing and management can not keep up, profit worrying. Part owner of clothing store chain, appears to spread too thin, may actually lose money.
Mr. Zhang’s strategy is to proceed step by step increase in no hurry to expand the number of chain stores, but clothing styles, stores the layout decoration, the choice of supply to continue in-depth study to explore the market potential. I found SANNI
stores in VALLECAS interior design, Decoration And the layout is closer to the European style, and clothing stores are sort of giant SARA bore a striking resemblance. Mr. Zhang said that Chinese people are now more and more open European-style decor clothing choices, even Costly please foreigners interior designers and window designer. On the one hand to meet consumer demand, on the other hand also shows that the Chinese garment industry grade Spanish continues to improve.
Mr Cheung said the European style of decoration options means that up-front investment costs, and as he had the shop more than 100 square meters, the company invited the Chinese decoration, design of joint research between the two sides out, renovation costs It took more than 40,000 euros. According to traditional Chinese clothing styles fitting, almost 20 thousand euros as long as enough; the contrary, if greater emphasis on European style clothing stores, designers and decoration companies, please foreigners, the cost may be increased to 60000-8 million euros. If the mode of operation according to the former clothing store, just put the cost of decoration is enough to open a chain of.